Real Data.
We build well-rounded marketing strategies by combing through customer data to extract and analyze key insights that are important to the business and its investors.
Real Relationships.
Noone knows a company’s vision better than its founding team, so we work very closely with our clients to align on priorities and to effectively launch marketing tactics.
Real Results.
We track and evaluate every digital channel and campaign to optimize customer lifetime value and minimize the associated costs at every turn.
We are a team of marketing leaders and data analysts that have joined forces to build the ultimate data-driven marketing solution for startups.
Ino Samaras, Co-Founder
Ino has a unique background combining technical skills from her Computer Science degree at UC Berkeley with business intelligence expertise from 7+ years in CIA (Culture, Insights, Analytics). As a former analytics lead in D2C, B2C, and B2B, Ino identifies innovative and practical growth opportunities tailored to each business.
Brina Nash, Co-Founder
Brina has over 15+ years of experience leading Marketing & CRM Strategy for global retail firms, such as L'Oréal, LACOSTE, MCM & LVMH. Brina has an MBA in Digital Strategy and has a proven track record of optimizing Technology & Business Processes to automate and personalize customer experiences across channels.
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We serve B2B, B2C, and D2C startups and small businesses with custom data-driven marketing roadmaps to make sure they hit their business development goals.
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A clinical genetics information management software company serving more than 1,000 genetics professionals worldwide.
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A holistic hospital optimization company that optimizes patient flows with state-of-the-art machine learning algorithms.
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A creative gift-giving tool and the world’s #1 Secret Santa Generator serving over 10 million gift givers in more than 50 countries.
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A first of its kind fashion tech tool for women that challenges the conventional sizing system and helps women shop clothes that best compliment their body shape.
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A dynamic incubator firm that is dedicated to growing tech startups that are building innovative Machine Learning products.
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A project that gamifies the entire NFT space and builds value through incredible characters and story lines.
We serve B2B, B2C, and D2C startups and small businesses with custom data-driven marketing roadmaps to make sure they hit their business development goals.
A dynamic incubator firm that is dedicated to growing tech startups that are building innovative Machine Learning products.
Our vision is to accelerate startups of all stages towards sustainable growth by bridging the gap between data strategy and marketing strategy.
A Push For Customer Acquisition
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The client’s objective was to gain traction in a new pool of prospect customers. Databee proposed a phased approach to reach and engage the new audience: first by establishing the company as an industry expert, then by building product awareness, and finally by lowering the barrier to conversion with a free trial. This was achieved with a curated mix of touchpoints, including emails, banners, articles, and more, each delivering a specific message and strategically rolled out to maximize acquisition. The result was a 53% increase in website traffic coming from the desired pool of prospects.
A Leap For User Engagement
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The health tech client’s objective was to successfully launch their software in a new market. Due to their very niche target audience, Databee recommended spending their marketing budget on highly targeted campaigns, as opposed to mass media. The first phase of Databee’s customized marketing plan was the launch of a digital sponsorship package with a professional association whose members fit the target profile. The results were exceptional; driving engagement rate with the client’s website up to 84%, which is well above any industry benchmark.
A Sprint Towards Conversion
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The client’s objective was to quantify the value of their product via their MVP (Minimum Viable Product). In preparation for the next round of fundraising, Databee tailored the marketing plan towards collecting as much data as possible on engaged customers. To achieve this, Databee prioritized and designed a well-rounded CRM strategy, which was cost-effective and yielded fast results. The CRM strategy utilized the client’s existing free resources, e.g., their network and their website, and included touchpoints such as: SMS and email triggers, coupon-incentivized referral programs, and more. Just in the first two months, the client achieved a 3x higher conversion rate than the industry average.
We are global.
Our team is experienced in scaling
startups all around the world.